Built from
the Driver's Seat.
A New York chauffeur company, started by a chauffeur.
- 20+ Years Driving New York
- 300+ SUVs
- Founder-Led
About Manhattan Black Car Service
Most car companies are started by people who have never driven one.
Manhattan Black Car Service is a New York City private car and chauffeur service under Ride Soho, licensed by the Taxi & Limousine Commission as Base B03644, at 230 Park Avenue in Manhattan. It was founded by Marwan Alawadhi after twenty years driving this city.
That is why the policies read the way they do. Wait time runs from the gate rather than the scheduled landing. Sprinters need more notice than sedans. The rate includes the tolls. None of that came from a spreadsheet.
Start Here
Are we legitimate? Check it yourself.
Details
Public record
TLC base licence
B03644
Legal entity
Ride Soho Inc. (DBA Manhattan Black Car Service)
Licensed address
230 Park Avenue, 3rd Floor, New York, NY 10017
Chauffeurs
Individually TLC-licensed — the Commission runs the background check, fingerprinting and criminal record search
Records are published through NYC Open Data and nyc.gov/tlc. Ask any operator for theirs — the hesitation tells you what you need to know.
Why Manhattan Black Car Service
What a premium rate should buy.
Anyone can call themselves a luxury car service. These are the parts you can check.
A licence you can verify
NYC TLC Base B03644.
Not every operator in this city is licensed to do this work. Ours is public record, and so is every chauffeur’s.
A new-generation fleet
Latest models, low mileage, over 300 SUVs.
New-generation Cadillac Escalades and current-model Mercedes-Benz, BMW and Suburban, Navigator and Yukon SUVs, serviced on a schedule rather than run until something fails. A car needing attention comes off the road instead of onto your reservation — which only a large fleet can afford to do.
Chauffeurs in suits who know the ground
The city, the airports, the highways.
Suit and tie, every trip. Which crossing works at which hour, which terminal door is nearest your gate, and which entrance is easier in the rain. That is twenty years of local knowledge, not a navigation app.
No cancellation fee
Sedans and SUVs, 24 hours.
Cancel outside the window and there is no charge — not a reduced fee. Sprinters carry a longer window; see the terms. Most of this industry charges 10 to 25 percent.
Chauffeurs
Who is actually driving.
TLC licensed and screened
The Commission runs the background check, fingerprinting and testing required to issue the licence — not us, and not a vendor we chose.
Suit and tie, every trip
A standard a client should be able to assume, and one this industry has quietly let slide.
They read the cabin
An executive on a call gets silence. A visitor asking about a building gets an answer. The chauffeur follows the passenger’s lead and returns to quiet when the conversation ends.
What You’re Paying For
Surge pricing charges you more. It does not pay the driver more.
Apps multiply the price
When it rains, when a flight lands late, when a venue empties. Three times, sometimes five. The driver’s share does not multiply with it.
Ours is set before either of us moves
Agreed at booking and unchanged by weather, traffic or demand. Tolls and gratuity are already in it, and the chauffeur is paid properly whatever happens on the day.
Which is why nobody cancels on you
An app driver watching a two-hour delay is losing money by waiting, so he takes another fare. Ours is paid for the reservation, so he waits.
Premium should mean premium
There are cheaper quotes in this market and there is a reason behind every one — older cars, newer drivers, longer shifts, and sometimes no licence at all. If you are paying a premium you should be able to see where it went.
Your Account
Change a booking at eleven at night, without calling anyone.
Book, change, cancel, store a card and pull receipts yourself. Changes need 3 hours inside New York City, or the chauffeur’s travel time plus 3 hours outside it — beyond that the car is already on its way, and dispatch answers 24 hours.
Clients
What people say on Google.
Corporate travel
“Always on time, clear pricing, and drivers who understand Manhattan traffic patterns.”
Hourly, Financial District
“The chauffeur knew the best drop-off spots and avoided heavy congestion.”
After a concert
“No surge pricing surprises, just straightforward, professional service.”
From the Founder
“Manhattan Black Car Service was built from the driver’s seat. After twenty years as a chauffeur in New York, I know what clients actually value: punctuality, discretion, and a trip that feels organised from start to finish.
Behind every reservation is someone trusting us with their time. That is not a small thing, and we do not treat it as one.”
Marwan Alawadhi · Founder
Questions
About Manhattan Black Car Service, answered.
How do I verify your licence?
Look up Base B03644. TLC licence records are published through NYC Open Data and nyc.gov/tlc — the number, the legal name (Ride Soho Inc.) and the address should all match.
Who founded Manhattan Black Car Service?
Marwan Alawadhi, after more than twenty years as a professional chauffeur in New York. He continues to set the company’s service standards.
Why does Manhattan Black Car Service cost more than an app?
Because the rate is prearranged rather than surged, and the chauffeur is paid properly out of it. An app driver watching a two-hour flight delay is losing money by waiting. Ours is paid for the reservation, so he waits.
Can I manage bookings without calling?
Yes. An account lets you book, change, cancel, store a card and pull receipts. Changes need 3 hours inside New York City, or the chauffeur’s travel time plus 3 hours outside it.
How large is the fleet?
More than 300 SUVs — over 200 Cadillac Escalades and over 100 Suburbans, Navigators and Yukons — alongside sedans and Sprinters.
Where are you based?
230 Park Avenue, 3rd Floor, New York, NY 10017. Reservations and dispatch operate 24 hours on (212) 875-5212.
About Manhattan Black Car Service
A New York chauffeur company, founded by a chauffeur.
Manhattan Black Car Service is operated by Ride Soho Inc., licensed by the New York City Taxi & Limousine Commission as Base B03644, at 230 Park Avenue, 3rd Floor, New York, NY 10017, and founded by Marwan Alawadhi after twenty years as a professional chauffeur in New York. The company serves corporate travellers, executive assistants, principals, families, event planners, private aviation passengers, hotels and visitors across all five boroughs, nine regional airports including JFK, LaGuardia, Newark Liberty, Westchester County, MacArthur, Stewart, Teterboro, Morristown and Republic, and city-to-city routes throughout the Northeast. The fleet exceeds 300 SUVs, including over 200 Cadillac Escalades. Rates are prearranged rather than surged, with tolls and gratuity included, and cancellations outside 24 hours carry no charge. Reservations and dispatch operate 24 hours on (212) 875-5212.