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Midtown
Car Service.

The densest corridor in the city — and the corner is often quicker than the door.

Midtown Car Service

Where the crosstown streets are the problem.

RideSoHo provides private car service across Midtown Manhattan — Park Avenue, Fifth, Madison and Sixth, Grand Central and Bryant Park, the Plaza District, Rockefeller Center, Murray Hill and Turtle Bay.

Midtown carries more corporate travel than the rest of the city combined, and the least usable kerb during business hours. Bus lanes run along the crosstowns, so a corner on an avenue is frequently quicker than waiting for the door.

Working Here

Three things Midtown teaches you.

Bus lanes own the crosstowns

34th, 42nd, 49th and 50th.

A car cannot legally wait on much of them during the day, which is why the meeting point is often a corner on an avenue instead.

Office towers have loading zones

And a policy about them.

Many corporate buildings restrict where a car may wait. Tell us the entrance and it is arranged before the day.

Crosstown is slower than uptown

Four blocks against forty.

Moving east or west through Midtown at almost any hour takes longer than the same journey north on an avenue.

How People Book

Four ways Midtown books.

Executive & corporate

Park Avenue offices, meetings across the day and client transportation, with the chauffeur named the day before.

Airport transfers

LaGuardia is closest, JFK and Newark served directly, flights watched from departure.

Hourly days

Several meetings across Midtown, with materials staying in the car between them.

Hotel guests

The Plaza, The Peninsula, The St. Regis, Lotte New York Palace and the Midtown houses, coordinated with the front desk.

Around Here

What sits around you.

Everything is close. The kerb is the constraint.

Park Avenue

The corporate spine, and where most Midtown bookings begin or end.

Grand Central & Vanderbilt

Station transfers in both directions, with the meeting point agreed in advance.

Fifth Avenue & Rockefeller Center

Shopping and offices, busiest through the holidays.

The Plaza District

Central Park South and the hotels along it.

Murray Hill & Turtle Bay

East and residential, closer to the Midtown Tunnel and the UN.

Times Square & the Theatre District

West, with its own restrictions around curtain.

Choosing a Vehicle

Anything, with the right meeting point.

Vehicle size matters less here than where the car is allowed to stop.

Class

Passengers

Bags

Suits

Premium Sedan

3

2

Everyday trips and airport runs

First Class Sedan

3

2

Client and executive travel

Premium SUV

6

5

Families and luggage

First Class SUV

6

5

Arrivals that matter

Executive Sprinter

14

8

Groups travelling together

Why RideSoHo

Four things that apply on every Midtown booking.

Licensed

NYC TLC Base B03644

Ride Soho Inc., 230 Park Avenue, 3rd Floor. Every chauffeur holds a New York City TLC licence and is vetted before driving.

Timing set by the day

Not a standard allowance.

A Friday afternoon arrival and a Tuesday morning one are different journeys, and departure is planned accordingly.

Early

In position before you land.

Your chauffeur is in place before the aircraft is on the ground, with a text when you clear.

One rate

Traffic changes. Your rate doesn't.

Set at booking, with tolls and gratuity included. No increase in rush hour or after an event.

Questions

Midtown, answered.

Why is the pickup often on a corner in Midtown?

Bus lanes run along much of 34th, 42nd, 49th and 50th, and many office buildings restrict where a car may wait. A corner on an avenue is frequently quicker than waiting for the door.

Where the building has a loading zone or permits it, yes. Tell us the entrance at booking and the arrangement is confirmed in advance.

Crosstown streets carry bus lanes, turning traffic and constant loading. Four blocks east can take longer than forty blocks north.

LaGuardia, at roughly 20 to 45 minutes. JFK and Newark are both served directly with the flight watched from departure.

Yes, in both directions, with the meeting point agreed in advance since standing around the terminal is restricted.

Yes — The Plaza, The Peninsula, The St. Regis, Lotte New York Palace and the others, coordinated with the front desk.

Yes, on an hourly booking. Given how slow crosstown movement is, holding the vehicle is usually cheaper than rebooking between stops.

Around Fifth Avenue and Rockefeller Center, considerably, from Thanksgiving onward. Departure timing is planned around it.

Midtown Car Service

Private chauffeur service in the corporate corridor.

RideSoHo provides private car service across Midtown Manhattan — Park Avenue, Fifth, Madison and Sixth Avenues, Grand Central Terminal and Vanderbilt, Bryant Park, Rockefeller Center, the Plaza District, Murray Hill and Turtle Bay — covering executive and corporate travel, airport transfers to LaGuardia, JFK and Newark Liberty, hourly chauffeur days, station transfers and hotel transportation at The Plaza, The Peninsula, The St. Regis and Lotte New York Palace. Pickup points are agreed in advance because bus lanes and building policy restrict where a car may wait. Ride Soho Inc. is licensed by the New York City Taxi & Limousine Commission as Base B03644.

On the avenue,

You're Expected.